We’ve been listening to rumors of Facebook wholesale rebranding itself for weeks, however now it lastly occurred.
Facebook has renamed itself to Meta, with the tip purpose of ushering within the subsequent era of the web referred to as the “metaverse,” encompassing digital actuality (VR), augmented actuality (AR), and digital infrastructure backed by decentralized applied sciences similar to cryptocurrency and blockchain.
Confused but? That’s comprehensible. Here are the solutions to the Facebook-Meta questions persons are asking.
Wait, so does that imply Facebook is lifeless?
Yes, but in addition no. The precise web site and cell app Facebook will nonetheless exist as a social community platform. However, Meta will embody all the different Meta-owned properties similar to Instagram, WhatsApp, Messenger, and Facebook. The Oculus digital actuality model goes away totally, which is smart as Meta is incorporating the digital actuality features of Oculus — such because the Quest 2 VR headset — into its purpose of making the metaverse.
Meta has already established a Twitter account and created a Facebook web page that explains the main points of the change.
It’s not not like what Google did with creating the Alphabet firm to embody the bigger targets of the corporate past Google Search and its different Google-branded merchandise.
What is the metaverse?
This is a comparatively new time period, popularized within the 90s sci-fi novel Snow Crash. In that ebook, people dwell in a dystopian world the place individuals depart the true world in lieu of a digital world. In an interview with The Verge, Mark Zuckerberg said that he believed that the metaverse was the way forward for the web. Where at this time we primarily work together with different web customers via smartphones, tablets, and desktops, Zuckerberg imagines a future the place we work together with 3D avatars of ourselves in a completely immersive world.
If that additionally feels like one other in style sci-fi novel (and film), Ready Player One, you’d be appropriate. Like Snow Crash, individuals in Ready Player One work together within the OASIS, a digital actuality that permits you to principally do something and be anybody you need. You can conduct enterprise, attend faculty, and even get married utterly within the OASIS.
It looks as if Mark Zuckerberg and the brand new firm Meta wish to take the idea of social media to its logical conclusion, permitting individuals to make absolutely digital variations of themselves in a digital utopia. In some ways, it’s an idea Epic Games has been enjoying with in Fortnite to extra success than every other try to this point.
That mentioned, the complete expression of a metaverse gained’t persist totally in a digital actuality. It additionally encompasses the notion of getting the digital work together with the bodily in a pure method.
How is Meta planning on doing this?
On the software program facet, Meta is constructing a platform known as Horizon. The Verge described it as “part Minecraft meets Roblox” with a collaboration software additionally in-built. On the floor, this is smart contemplating that each Minecraft and Roblox are sandbox-type video games that enable their customers to construct nearly something they need (together with constructing a working smartphone inside Minecraft).
Hardware-wise, Meta will use a combination of VR and AR gadgets. According to the announcement video, the brand new firm is engaged on a brand new headset known as Project Cambria. Zuckerberg launched this in the course of the announcement of the title change. It’s reportedly a high-end, combined actuality headset that overlays digital elements onto the true world. It may even have full face and eye monitoring to higher replicate the expressions of your avatar.
Along with Project Cambria, Meta can also be engaged on a pair of AR glasses known as Nazaré. Zuckerberg thinks that is what will probably be as ubiquitous as smartphones are at this time. Nazaré will look extra like common glasses, displaying digital overlays onto the true world. This can also be much like the AR glasses that Apple is rumored to be constructing.
There may even be a single, unifying account together with the separate Facebook, WhatsApp, and Instagram accounts. In this manner, if you happen to don’t wish to use Facebook, you gained’t be compelled to have one with the intention to log into the metaverse. That additionally technically that you just gained’t have to join Facebook to make use of an Oculus machine, which was a sticking level in recent times.
Isn’t this simply Facebook attempting to distance itself from all of the dangerous press?
The extra cynical amongst us will possible come to that conclusion, although it’s not unreasonable. However, Zuckerberg tried to distance this rebrand from the present information cycle saying in an interview with The Verge.
Zuckerberg claimed that the rebranding course of began lengthy earlier than the present cycle of dangerous information, saying that drawing that connection was “ridiculous” and “not the environment that you would want to introduce a new brand in.”
That mentioned, the now Meta CEO will nonetheless need to grapple with present criticism surrounding its affect within the public sq. for now. If something, creating an entire digital universe that permits individuals to purchase and promote in an anonymized system whereas permitting them to work together utilizing 3D avatars could exacerbate the affect that the present Facebook has.
Obviously, we’re simply within the early years of Meta’s purpose of creating a metaverse that supplants the present web. The rebranded firm is attempting to construct a cutting-edge future whereas making an attempt to chop off the remainders of its tainted current. With extra applied sciences similar to cryptocurrencies and non-fungible tokens (NFT) turning into extra commonplace, it’ll be fascinating how Meta will have the ability to leverage to construct its world of tomorrow.