“Both journalists and tech executives are guilty of thinking Twitter is more important than it is,” Ms. Lessin mentioned. “The tech executives are taking journalists’ tweets too seriously in many cases — but at the same time, it’s hard to build any professional relationship with someone who’s attacking you publicly all day long.”

I’m unsure it’s at all times fairly as symmetrical as Ms. Lessin believes. Silicon Valley ideology generally strains up too conveniently with its income to be taken solely at face worth. And the business’s scale and energy are unmatched.

Ms. Lessin additionally famous that journalists and the tech giants are caught with each other at this level. Higher-ups in Silicon Valley, led by an influential Facebook board member, Marc Andreessen, have spent years floating fantasies of changing the adversarial information media and interesting on to their shoppers and traders. But they’ve but to give you a platform that enables them to outdo the unbiased information retailers on the subject of speaking with their very own staff, a lot much less most people.

Mr. Andreessen’s enterprise capital agency, Andreessen Horowitz, invested within the social audio platform Clubhouse in that hope, solely to see it fade into an obscure world residence for multilevel advertising discussions. The firm additionally began a media platform, Future, amid nervous newsroom chatter that the tech business “no longer needs” journalists. Several months in, Future threatens nobody, although the agency’s head of selling and content material, Margit Wennmachers, advised me in a message on (Meta’s!) WhatsApp that each tasks are merely of their “infancy” and warned towards underestimating them.

Mr. Zuckerberg is conscious that he can’t but be utterly freed from the mainstream information media. While he gave interviews to solely 4 retailers final week, he quietly briefed greater than a dozen bigger information organizations, together with The New York Times, earlier than his huge “Meta” announcement, an aide mentioned.

The tech giants haven’t precisely withered beneath the information media’s scrutiny, both. Indeed, overlaying these corporations, Ms. Lessin mentioned, requires a type of “split-screen.” Tech corporations’ companies (in Facebook’s case, promoting) have to this point been unaffected by all of the exposés and the federal government investigations that adopted. As journalists mocked Mr. Zuckerberg’s metaverse, the corporate’s inventory ticked up.

And so the battle between the media and tech industries is wanting increasingly like a stalemate. We could not all be spending the subsequent pandemic in Hawaii with Mr. Zuckerberg, however we’ll most likely be dwelling with him some time longer.

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