Hisense U7G 4K HDR TV

MSRP $900.00

“At under $1,000, the Hisense U7G is a can’t-miss value.”


  • Impressive brightness
  • Solid black ranges
  • Excellent backlight management
  • Great for gaming
  • Easy setup


  • Poor off-angle efficiency
  • Potential soiled display impact

My decide for the very best TV below $1,000 has gone to a TCL TV for the previous few years, however this yr, Hisense on the very least co-owns that coveted spot with its U7G 4K ULED TV. Priced effectively under $1K, this TV outperforms my expectations at practically each flip — and that’s by means of the lens of a really choosy TV fanatic (me).

For most people, the U7G is totally a no brainer decide. Here’s why.

Out of the field

The Hisense U7G TV's remote in hand.Riley Young/Digital Trends

Over the course of my 29 years within the subject of shopper electronics, I’ve preached {that a} heavy gadget is a premium gadget. Of course, there are limits to that notion — you don’t desire a 25-pound pair of headphones. But, by and enormous, the very best gadgets in any given class are likely to have some heft as a result of, even on this digital age, high quality parts are likely to weigh greater than low-cost parts.

By that measure, the Hisense U7G wouldn’t be thought of a premium TV. It’s astonishingly gentle. So a lot in order that I had actual issues about its total construct high quality and its potential to impress me with its efficiency. But as I’ve been very simply transferring the U7G round from spot to identify in my testing lab, I’ve decided that this TV is constructed simply tremendous and will stand the check of time.

Closeup on the The Hisense U7G TV stand.Riley Young/Digital Trends

As a bonus, the U7G is a cinch to assemble and mount on the wall. There are simply a few ft to put in for stand mounting, and for individuals who will use a media heart or credenza, the U7G’s footprint spans 47.75-inches extensive by 10.5-inches deep.

In the field with the TV are the ft, screws for the ft, a Google voice distant, batteries for the distant, and a smattering of paper-printed product literature that one most likely doesn’t want.

Sony Bravia XR Z9J particulars

While we reviewed the 65-inch 65U7G mannequin, our assessment additionally applies to the opposite display sizes obtainable within the collection.

Screen Size Model Number  MSRP


65-inch 65U7G $900
75-inch 75U7G $1,200


Hisense U7G TV with an image of a chocolate ice cream bar on the screen.Riley Young/Digital Trends

One of the issues I take pleasure in most about Hisense TVs is their ease of setup — particularly with reference to getting the proper image mode presets for all the assorted inputs and streaming apps on board.

I understand lots of people purchase a TV, plug it in, flip it on, endure the requisite setup wizard, after which promptly go about watching TV with out ever touching the image settings. This is a disgrace. To get the very best image out of any TV — and particularly the Hisense U7G — it pays to take a while to no less than make a couple of straightforward changes.

By default, the TV can be in an ordinary image preset, which can in the end fit your style, however the TV may also be in an energy-saving mode which I extremely encourage customers to show off immediately. This eco setting will cap the TV’s peak brightness, and if one doesn’t flip this off, they’ll by no means know what their TV can actually do.

Once the TV’s eco mode is disabled, I might additionally counsel turning off movement smoothing. While movement smoothing is useful for some fast-moving sports activities content material, it makes motion pictures and a few TV reveals look synthetic, introducing cleaning soap opera impact, which I take into account dreadful. Not everybody agrees with me on this, nevertheless, so if you happen to just like the smooth-looking movement, be at liberty to depart it turned on — simply know that I’ll by no means come over to look at TV with you.

Personally, I feel the professional transfer is to pick out Theater Day as the image mode. If the colour temperature appears to be like a little bit heat to you or it appears as if the image isn’t as vibrant, that’s regular. Give your eyes an opportunity to get used to it. I feel you’ll discover it appears to be like much more genuine. Theater Day additionally provide the greatest brightness output for SDR content material with out having to mess with some other settings.

A photo of kiwi fruit on a Hisense U7G TV.Riley Young/Digital Trends

Once Theater Day is chosen for one HDMI enter, will probably be chosen for the others as effectively. And if you choose Theater Day in a single streaming app, will probably be the default for different streaming apps (once more, that is for SDR content material). Most TVs don’t provide this comfort, which is why I reward Hisense for making TV setup straightforward.

For HDR content material, I counsel deciding on HDR Theater, and I like to recommend Dolby Vision Custom for Dolby Vision. Again, as soon as these image modes are chosen for one HDMI enter or one streaming app, they are going to be utilized throughout the board.

One remaining be aware on setup: The Android TV/Hisense setup wizard goes to throw lots of privacy-related questions your method. Take a second to learn these items and select properly relying on how snug you’re with information assortment in your viewing habits. Also know that you may select to maintain your viewing information for your self, however will probably be on the expense of related content material solutions.


Image on berries on a tree being shown on the Hisense U7G TV.Riley Young/Digital Trends

As is my customized for TV evaluations, I used a Spectracal C6 colorimeter profiled to an X-Rite i1Pro spectrometer, together with Calman Ultimate software program, to measure the U7G’s out-of-the-box efficiency earlier than I made any detailed changes. Since few persons are going to pay to have a TV like this calibrated, I feel these numbers are probably the most precious.

I checked peak luminance efficiency for SDR in Theater Night (283 nits) and Theater Day (566 nits). Theater Day appears to be like simply shiny sufficient to supply a handsome image in a room with a reasonable quantity of daylight coming in. This isn’t mind-blowing brightness, however undoubtedly above par for TVs priced under $1K. The backlight setting could be bumped as much as improve brightness in brighter rooms, however the black ranges will take successful and begin trying a little bit grayish.

For the HDR Theater mode, I received between 930 and 950 nits relying on how lengthy I had been testing peak brightness. I take into account just below 1,000 nits in HDR to be a superb measurement for a TV on this worth class. That’s undoubtedly shiny sufficient to make HDR appear to be HDR and, once more, that’s above par for a TV on this worth class.

Interestingly, I discovered that the HDR normal mode didn’t get any brighter than HDR Theater. This is atypical and but another excuse for me to advocate the HDR Theater setting.

I additionally checked the U7G’s out-of-box two-point grayscale efficiency and located it was impeccable. And I don’t simply imply on level for Hisense, I imply the grayscale was at Sony A80J ranges of accuracy. I anticipated this to translate into wonderful shade accuracy, however oddly sufficient, that didn’t develop into the case.

Normally, correct grayscale means the colours are going to trace effectively, however technically talking, the TV has shade errors that go into the seen spectrum. However, they aren’t so important that I feel most viewers would discover.

Given the TV is so cheap, a videophile on a finances may do effectively to choose up the U7G and have an expert calibrate the colour. For the modest improve in total price of possession, I feel the return may be value it to the proper particular person. Most people, nevertheless, can be happy as punch with the colour, if not downright impressed.

Backlight and black ranges

A photo of kiwi fruit on a Hisense U7G TV.Riley Young/Digital Trends

I’m extraordinarily impressed with the Hisense U7G’s backlight efficiency. I witnessed little to no crushing of blacks (the place darkish grays/shadow element is represented as black). There was additionally surprisingly little blooming and halo impact round shiny objects on darkish backgrounds, which is spectacular when contemplating how shiny the TV can get.

I’ve a brand new favourite piece of content material for checking black ranges, shadow element, blooming, and halo impact all of sudden: Night on Earth, which is on the market on Netflix.  I watch the present with closed captions turned on and I’ll rapidly study nearly all the things I must learn about a TV’s backlight management and black stage efficiency..

The wonderful thing about this Netflix nature docuseries is that it’s filmed virtually completely at evening — therefore the title. They use particular cameras and know-how to seize evening pictures — motion in nature that’s by no means earlier than been seen. The present, on common, is extraordinarily darkish, besides the place it isn’t, which makes for one hell of a torture check, and let me let you know the U7G handed the check with ease.

Closeup on the edges of the Hisense U7G TV stand.Riley Young/Digital Trends

I noticed virtually no perceivable blooming from the perimeters of the TV or halos round shiny objects, the very best check of which is across the closed captions, that are shiny white on an virtually jet black background. It’s uncommon that I’m not distracted by a backlight system when watching darkish content material, however the U7G had me merely having fun with the content material — that’s an enormous endorsement.

HDR highlights had been precisely what I anticipated/wished for a TV on this worth vary.  I feel the U7G tracks a little bit excessive on the brightness curve when it comes to accuracy, however it’s fulfilling. The U7G jogs my memory of some Samsung TVs in that regard, however with higher blacks for the worth. HDR had pop, and I loved it.

Motion and processing

Motion efficiency was good — proper within the midrange total. I did see a little bit little bit of stutter and flicker with vertically panned photographs, but it surely wasn’t a constant downside. Motion points didn’t happen typically sufficient for me to get upset, which suggests I feel most people can be more than happy with this TVs presentation.

Upscaling and processing, typically, had been simply OK. The U7G doesn’t clear up noise in addition to, say,  a Sony TV, however then once more, most TVs don’t. In specific, I famous a little bit little bit of shade banding in low bit-depth content material from streaming companies. The U7G isn’t going to make Bob Ross on PBS appear to be a 4K studio grasp, but it surely does simply tremendous for the sort of content material most people are going to look at right now. For the worth, I couldn’t ask for any higher. One must pay a LOT extra to get higher processing, so once more, I’ll hand it to Hisense for locating a superb steadiness.


Car video game being played on the Hisense U7G TV.Riley Young/Digital Trends

According to the Xbox Series X 4K TV particulars, the Hisense U7G helps nearly each gaming parameter obtainable, together with variable refresh price. I used to be not anticipating VRR on this TV, however after I enabled it on the Xbox Series X, I received no argument. What a pleasing shock! I used to be solely in a position to confirm HDMI VRR and FreeSync help for the U7G — the jury remains to be out on G-Sync for PC players.

The U7G goes to be nice for players. The enter lag is tremendous low (under 15 milliseconds for 4K and about 7ms for 1080p and VRR) and the HDR pictures are incredible. There’s nice shadow element and little or no movement blur. All the essential components are there for a fantastic gaming TV.

Bonus options

The Hisense U7G is an Android TV with Google Assistant help and help for Google sensible dwelling gadgets. It’s not as fancy a platform as Google TV, and the U7G has no hope of being upgraded to Google TV sooner or later, however Android TV is a strong platform that can work effectively for years.

Our take

The U7G, proper now, is the very best TV you should purchase for below $1,000. That honor was as soon as shared with the TCL R645, nevertheless, that TV’s worth has soared as a result of provide chain points, so for now, the U7G owns that title. I’d additionally must name the U7G the very best TV for fans who don’t have large budgets. This TV proves you possibly can have wonderful image high quality and never spend a small fortune.

Is there a greater various?

At the worth level, no. The U7G provides a novel worth in 2021. However, the Hisense U8G provides simply barely larger efficiency (brightness) for $100 to $200 extra.

How lengthy will it final?

The Hisense U7G, from a efficiency and options standpoint, is positioned to perform effectively for a number of years. Hisense supplies a one-year components and labor guarantee for its TVs supplied they’re utilized in a non-commercial setting.

Should you purchase it?

Yes. The U7G is a superb TV. It’s low worth makes it a no brainer purchase.

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