In latest months, Zuckerberg’s Instagram feed has grown sleekly professionalized. He seems as a sportsman practiced in elite hobbies: foiling, fencing, rowing, spear throwing. In an Instagram video posted on the 4th of July, he cuts via the water on a hydrofoil, hoisting an American flag to the tune of John Denver’s “Take Me Home, Country Roads.” This summer season, paparazzi captured Zuckerberg in weird leisure scenes: heading into the jungle to hunt boar with a posse of associates, carrying tactical gear and knit sneakers; browsing within the ocean, his face coated in opaque white sunscreen like some sort of tropical mime. Recently he posted a sequence of movies shot via Facebook’s new good glasses, inviting the viewer to see via his eyes as he pilots a ship or lunges in a yard fencing match. Now, in his keynote presentation, Zuckerberg turns into our avatar for experiencing the entire metaverse.

The video begins in a house, presumably Zuckerberg’s personal. Stock music thrums as he lopes via a beige expanse punctuated with knotty driftwood, ceramic vessels and fossilized sea urchins. When he beckons us into the metaverse (actually, simulated pictures of a digital actuality product that doesn’t exist), his lounge dissolves right into a grid, and a computerized fantasy model of his residence seems. It options a number of globes, a bonsai rising from an urn and a row of costumes — a Spartan, an astronaut. Vast home windows overlook the sort of nature pictures utilized in display savers that come preloaded onto a pc: tropical islands on one aspect, snow-capped mountains on the opposite.

The most conspicuous merchandise in Zuckerberg’s fantasy house is a slim tv mounted to the wall. “You can do anything you can imagine,” Zuckerberg says. “You will experience the world with ever-greater richness,” he guarantees. And but principally he foresees us consuming content material in ever extra elaborately delinquent methods.

He phases a digital live performance adopted by a digital after-party that includes digital swag, all of which can be skilled from a slackened place on a lounge sofa. In his keynote monologue, he speaks reverently of the “virtual goods” that we’ll treasure within the metaverse, holding them shut as we trudge from app to app. He refers incessantly to “experiences,” an concept that has grow to be a buzzword signaling the commodification of life itself.

Understand the Facebook Papers

Card 1 of 6

A tech big in bother. The leak of inside paperwork by a former Facebook worker has supplied an intimate look on the operations of the secretive social media firm and renewed requires higher rules of the corporate’s extensive attain into the lives of its customers.

The whistle-blower. During an interview with “60 Minutes” that aired Oct. 3, Frances Haugen, a Facebook product supervisor who left the corporate in May, revealed that she was liable for the leak of these inside paperwork.

Ms. Haugen’s testimony in Congress. On Oct. 5, Ms. Haugen testified earlier than a Senate subcommittee, saying that Facebook was keen to make use of hateful and dangerous content material on its web site to maintain customers coming again. Facebook executives, together with Mark Zuckerberg, known as her accusations unfaithful.

The Facebook Papers. Ms. Haugen additionally filed a grievance with the Securities and Exchange Commission and supplied the paperwork to Congress in redacted kind. A congressional workers member then provided the paperwork, often known as the Facebook Papers, to a number of information organizations, together with The New York Times.

And but the aesthetics of the metaverse, with its ghastly translucent holograms, evoke the specter of demise. Its schedule of actions reads like an commercial for a digital retirement neighborhood the place remoted millennials can reside out their last days, gazing at what Zuckerberg calls “a view of whatever you find most beautiful” as advertisers conceive of recent methods to drill commercials immediately into their skulls.


Please enter your comment!
Please enter your name here