Hisense U9DG Dual-Dell 4K HDR TV

MSRP $3,500.00


  • Excellent backlight management
  • Brighter than OLED
  • Easy setup


  • Not as black as OLED
  • Not as shiny as different LED/LCD TVs
  • Pricey

I’ve been longing for Hisense to unleash its dual-cell TV know-how on the U.S. marketplace for greater than three years. Now that it’s lastly right here, I discover myself extra pensive than exuberant.

Let me be clear: The Hisense U9DG is a really spectacular TV. I simply discover myself pondering this specific TV — and, extra particularly, the know-how behind it — in all probability has a reasonably small viewers.

Is it the best TV for you? Let’s discover out.

Out of the field

The Hisense U9DG TV remote.

Riley Young/Digital Trends

Closeup on the Hisense U9DG's display.

Riley Young/Digital Trends

HDMI Ports on the Hisense U9DG Tv.

Riley Young/Digital Trends

Hisense executes product packaging higher than most TV manufacturers. If you’re ordering your TV on-line and are having it shipped to you, know that Hisense TVs are properly packed for the journey and can in all probability arrive in good situation, regardless of what number of hits the field seems to have taken on the best way.

The U9DG Dual-Cell TV (I’ll clarify dual-cell tech in a second for these unfamiliar) seems to be just like different Hisense TVs in that it has trim bezels on the highest and facet, with a shiny chrome strip alongside the underside. The U9DG is barely totally different in that its silver strip is far thicker than, say, the U8G or U7G TVs as a result of it homes a forward-facing speaker system. It’s a glance you’ll both love or hate. But ultimately, the one who wants or needs this TV in all probability will probably be keen to place up with the aesthetics regardless.

Riley Young/Digital Trends

The U9DG comes with what I’ve come to consult with as “Dumbo ear” ft for stand-mounting. They are massive, in order that they contribute to a big footprint, and may solely be mounted in a single location underneath the TV, so those that will probably be stand-mounting might want to have 56 inches of width and 16.75 inches of depth out there on a media stand.

Frankly, wall-mounting this TV looks like one of the best ways to go.

What is twin cell?

Pineapple image on the screen of the Hisense U9DG TV.Riley Young/Digital Trends

Every time I sit down to clarify one more TV show know-how, I take a deep breath, roll my eyes, after which rapidly remind myself I’m fortunate to have this job and simply must get to work. So right here’s a fast refresher on two common TV show applied sciences, and the way twin cell makes an attempt to bridge the hole in a method that may be very unconventional and fascinating principally solely to show geeks reminiscent of myself.


In one nook now we have the LED/LCD TV, a tech for which iterations have been round for greater than 16 years. Today, this show sort entails an array of LEDs appearing as backlights. The gentle from these LEDs shines by means of a bunch of various layers earlier than rising from the LCD layer because the colourful picture that you just see in your TV.

In order to assist hold darkish parts of the display from wanting hazy or milky whereas different parts of the display are shiny, it’s essential to dim “zones” of the sunshine array in some areas whereas leaving different areas shiny. This is the place the time period “local dimming zones” comes from.

The extra zones, the higher, as a result of the show has extra management over the sunshine and darkish areas. And if you may make the LEDs in these zones actually tiny, that’s even higher — therefore the appearance of mini-LED backlighting tech.


In the opposite nook, now we have OLED TVs. OLED is a show sort that doesn’t depend on LED backlights. Organic Light-Emitting Diode pixels — the identical as what you get in lots of trendy telephones — are “self-emissive” which suggests they make their very own gentle whenever you apply electrical energy. Conversely, whenever you take that electrical energy away, they go darkish — no juice, no gentle, excellent black ranges.

To say that LED/LCD TVs have been chasing OLED TVs within the image high quality division could be an understatement. OLED’s excellent blacks make for wonderful distinction that the human eye picks up on simply, and ideal black ranges are exhausting to tug off for LED/LCD TVs, attempt as they might with native dimming zones, mini-LEDs, and such.

However, OLED isn’t excellent. OLED TVs can’t get as shiny as LED-backlit LCD TVs can, and OLED TVs run a really small threat of burn-in — however principally they only don’t get as shiny.

How a couple of new TV tech that bridges the hole and lives someplace within the center? That’s twin cell.

Dual cell and the way it works

To be clear, dual-cell TVs are LED-backlit TVs. The distinction is that as a substitute of dimming and brightening zones of LEDs and making these LEDs tinier, a dual-cell TV inserts a black and white LCD layer into the combo. That black and white layer (technically grey-scale) acts as a backlight management by permitting gentle to cross by means of solely the place it’s wished, right down to a pixel-by-pixel stage.

Confused? I perceive. I’m hoping this cool GIF we made would possibly assist.

Now that you’ve an concept of the way it works (there’s actually no sense in investigating this TV except you do) I can inform you that twin cell’s purpose is to make a TV that has actually good black ranges like OLED and actually nice brightness like LED/LCD, thus bridging the hole between the 2. Perhaps now you may perceive why I used to be enthusiastic about this new tech.

So, does it work?

Yes, twin cell works, simply not in addition to I would like it to. Also, I’m not being honest.

Dual cell: A tough promote … for now

Fall woods image on the Hisense U9DG TV.Riley Young/Digital Trends

Yes, twin cell works, simply not in addition to I would like it to. Also, I’m not being honest.

If dual-cell show tech labored in addition to I wished it to, then it might be the right stability between OLED and LED/LCD TV image high quality, and I may go house, mud my palms of this complete TV assessment factor, level to dual-cell TVs and easily say, “buy that.”

Fortunately for me, the Hisense U9DG isn’t at that stage of perfection, so my job is secure … for now.

Unfortunately for Hisense, I believe which means that opinions of the U9DG will in all probability be an ungainly mixture of qualifying statements and bungled-up particulars which will go over quite a lot of people’ heads. So, with that in thoughts, I’m going to interrupt the U9DG down as merely as I can.

The U9DG is a high-performance TV that provides higher black ranges and shadow element than most LED/LCD TVs whereas providing a bit extra brightness than most OLED TVs. Unfortunately, it doesn’t get as shiny as equally priced LED/LCD TVs do, nor does it provide excellent blacks like equally priced OLED TVs do.

From a efficiency perspective, the U9DG presents a really particular compromise in image high quality that isn’t matched by another TV at present available on the market. This narrows the U9DG’s enchantment to a reasonably small viewers, which is ok, however then we should inexorably arrive on the U9DG’s value — $3,500 MSRP for a 75-inch TV — which makes it a tough promote to an already small viewers.

Vibrant red raspberries on the Hisense U9DG TV.Riley Young/Digital Trends

To put issues in perspective, you should buy a 77-inch LG C1 OLED for roughly the identical value because the 75-inch UN9DG. And contemplating the U9DG is aimed on the sort of fanatic that’s already contemplating the LG C1 OLED as an possibility, I see extra folks deciding in favor of the LG OLED. Those frightened about burn-in would possibly gravitate towards the U9DG however, once more, I see this as a comparatively small subset of individuals.

Another subject that’s tempering my enthusiasm for the Hisense U9DG is, consider it or not, one other Hisense TV. I’m so impressed with the Hisense U7G’s image high quality and the worth it represents that my viewpoint is considerably skewed. It’s exhausting to pivot from enthusiastically pointing people towards the U7G as top-of-the-line TVs you will get underneath $1,000 (if not the perfect) to attempting to clarify the U9DG and its enchantment, albeit at a a lot increased value.

Hisense U9DG efficiency: Numbers and extra

Crystal horse on the screen of the Hisense U9DG TV.Riley Young/Digital Trends

As all the time, I examined the Hisense U9DG utilizing a Spectracal C6 meter profiled to an xRite i1 Pro meter together with Calman Ultimate software program to offer some goal numbers to stability out my subjective observations.

What I discovered was that my notion that the U9DG wasn’t an particularly shiny TV was right.

In the “Theater Day” image preset I measured about 550 nits peak in Standard Dynamic Range (10% window) with the backlight setting at 80, and 680 with the backlight maxed out at 100. That’s brighter than SDR must be for most folk and can work tremendous in a room with a good quantity of ambient gentle.

For High Dynamic Range, the best quantity I noticed was proper round 1,000 nits. Again, these are check patterns, not actual content material, however I don’t get the sensation this TV punches a lot above 1,000 nits for HDR highlights.

This TV is admittedly leaning on its black ranges to promote it.

For perspective, the Hisense U7G measured about the identical, and the Hisense U8G measured nearly 2,000 nits (almost double) in HDR — though, to be honest, I bought a lot increased brightness readings than different reviewers did, and people specs exceeded Hisense’s guarantees.

Anyway, even for those who don’t know your nits out of your nuts — I’m a fan of the Oregon hazelnut, personally — we will see that the U9DG is measuring about the identical when it comes to brightness because the U7G which prices half as a lot on the 75-inch measurement. So this TV is admittedly leaning on its black ranges to promote it.

Gaming on the Hisense U9DG TV.Riley Young/Digital Trends

And since we’re speaking about black ranges now, I’ve to convey up the LG C1 OLED and its excellent black ranges. It’s a TV that sells for about the identical sum of money because the U9DG, however which comes up wanting the U9DG’s peak brightness for HDR by about 250 nits.

Color accuracy was pretty good, however not nice. Motion decision was fairly good, however not nice. Image processing is respectable however positively not nice. And as for gaming? Well, the U9DG would make an awesome gaming TV, however so do quite a lot of different TVs at a fraction of the value.

All that different stuff

Speakers and stand on the Hisense U9DG TV.Riley Young/Digital Trends

I didn’t spend quite a lot of time speaking in regards to the U9DG’s sound high quality, voice search capabilities, Android TV platform, or different concerns as a result of they’re very comparable in most methods to different Hisense TVs available on the market. The sound system is extra superior, however not spectacularly spectacular, so I’d recommend a soundbar for audio high quality that holds as much as the wonderful image high quality of the tv.

A TV earlier than its time

I believe the U9DG falls right into a class of tv that’s merely earlier than its time. It’s exhausting to be a pioneer, and I believe that Hisense is seeing that with its daring introduction of a dual-cell TV into the U.S. market. I believe that Hisense will proceed to enhance on its dual-cell know-how, and I can see different manufacturers selecting up on dual-cell and providing just a little competitors. Perhaps twin cell will find yourself being the following huge factor in TV tech. Or maybe its software will stay a bit too area of interest to hit crucial mass and take maintain.

Regardless, I applaud Hisense for taking the chance. I stay up for seeing what the model can do with dual-cell know-how, and I’m curious to search out out if this may make Hisense a trend-setter within the U.S. TV market.

Our take

The Hisense U9DG Dual-Cell TV is a marvel of engineering with higher black ranges than almost another LED/LCD TV available on the market and higher brightness than almost an OLED TV available on the market. — I’d categorize the image high quality as superb. However, the U9DG’s black ranges aren’t pretty much as good as comparably priced OLED TVs neither is its brightness as highly effective as comparably priced LED/LCD TVs, thus making the Hisense interesting to a really small viewers.

Should you purchase it?

For most folk, the reply is not any. The U9DG serves a really particular viewers with very particular needs. Most people will both need a brighter TV or a TV with completely excellent black ranges.

Is there a greater various?

For higher black ranges and extra superior gaming capabilities, a 77-inch LG C1 TV is a greater various at an analogous value. For a a lot brighter TV with stable black ranges, the Samsung QN90A is a greater decide at a barely cheaper price.

How lengthy will it final?

It is troublesome to foretell how lengthy the U9DG will final when it comes to relevancy since I anticipate Hisense will both enhance on the tech or abandon it totally — not less than within the U.S. market. In phrases of its long-term reliability, I really feel Hisense TVs have a stable efficiency observe report extending to about 3 years and time will inform if that quantity goes increased.


Hisense gives one-year restricted elements and labor guarantee. I think about this extra necessary than ordinary given dual-cell tech is basically unproven within the U.S. market.

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