Snap has signed a music licensing cope with Sony Music Entertainment. The partnership means Snapchat customers may have entry to songs from Sony artists. With right this moment’s announcement, the corporate has licensing offers with all the main music labels. And Snap plans to benefit from the milestone by launching new AR music filters.

Sometime “soon,” the corporate says it’s going to launch a set that may function pre-selected songs embedded within the filter. Additionally, they’ll be ones that let you make it appear to be you are singing alongside to a tune and yet one more set that provides you and a good friend to an animated music video. In brief, Snapchat is changing into extra like TikTok and Instagram. You’ll know you’re about so as to add one of many new filters if there’s a musical word subsequent to it.

You don’t need to look far to seek out out why Snap is doing this. Since launching the Sounds function final yr, the corporate notes its customers have created greater than 1.2 billion movies, main to almost 77 billion views. In different phrases, music has been nice for Snapchat’s engagement metrics.

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